22.10.07

Differences between a weekday and weekend newspaper

THIS IS WHAT I FIND ON FIRST TEN PAGES FOR TUE, THUR AND SUN NEWSPAPER.

-THUR newspaper totally contains 16 ADs which are MacDonald, accommodation(2), health and medicine(3), hair treatment(2), body care, bank(2), furniture.

-TUE newspaper totally contains 15 ADs which are jewelry, body care, education(3), bank(3), CPF(http://mycpf.cpf.gov.sg/Members/home.htm), AXA(http://www.axa.com.sg/indexflash.html).

-SAT newspaper totally contains 14 ADs which are watch(2), accommodation(3), burger king, bank, phone, CPF, furniture.

-SUMMARY there are more spaces occupied on weekend newspaper and it is thicker. the type of ADs are more varied. ADs of watch, phone appear on weekends which do not appear on weekday newspaper. there are also more free items on weekends like vouchers to attract people.
weekday newspapers contain more ADs like body care, bank, education and CPF. i find weekday newspapers contain less entertainment ADs.
both weekday and weekend newspapers contain AD for bank, fast food and accommodation. it happens because i think these co. are richer and people need them more.

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